Radar Charts: Mapping Priorities Across Dimensions

For B2B organizations, understanding how different segments perceive value, across functionality, support, pricing, and usability, is critical for product and strategy alignment.

Radar charts are especially effective in executive dashboards for:

• Bench-marking capabilities across business units

• Comparing regional market fit

• Profiling customer satisfaction by segment

• Evaluating vendor performance across dimensions

Unlike clustered bar charts that fragment data, radar charts unify it—revealing strengths, gaps, and outliers through shape and symmetry.

Use Case: Post-Purchase Satisfaction Across Six Attributes
We analyzed three customer tiers across six attributes: product quality, support responsiveness, pricing fairness, technical integration, ease of use, and feature relevance. The radar chart highlighted:

• Enterprise clients show stronger emphasis on integration and support

• Small businesses prioritize pricing and ease of use

• Mid-market clients remain consistent, revealing opportunity through balance

The column chart showed the numbers, but made it difficult to:

• Compare overall satisfaction across segments

• Detect strengths and weaknesses at a glance

• Avoid visual clutter across multiple groups and metrics

Why Radar Charts Works:

• Presents a holistic view, not fragmented metrics

• Makes strengths and gaps immediately visible

• Enables clear comparisons across segments

• Useful for decision reviews, GTM planning, and CX strategy